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The Entrepreneur's Guide to Video

The fastest way to make impactful and engaging videos that are designed to grow your business.
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Imagine how much your business could GROW with consistent video content...

... if only you had a step-by-step guide to make videos with ease and have it look effortless...

A way to make videos that saves you time and headaches...

A more efficient editing process that doesn't take countless hours to finish...

A way to make videos that hit ALL. THE. RIGHT. BOXES. and attract your ideal customers right into your community on Instagram, YouTube and Facebook!

As the BOSS entrepreneur you are... You know there is an EASIER + FASTER way to make videos.

  • To reach the right people, and become a great communicator

  • To be able to explain what you’re offering in a video without looking like an amateur

  • To learn how to record quality videos and save the time you would spend looking for how to do it

  • To become a better visual storyteller, and get more visibility

  • To figure out what the heck to say in a video to give value

In order to reach your big Oprah-sized goals...

... you have to stop making cringe-worthy videos...

... and start marketing yourself on social media like the 6-figure entrepreneur you are (or are destined to become!).

Let's be honest... Video can be TOTALLY overwhelming when you don't know where to begin.

Not to mention intimidating when you don't know what to talk about in front of the camera!

So it makes complete sense that creating and posting videos may leave you feeling like an imposter.

But what if I told you that you have at your fingertips all the tools you need to make your videos engaging, and to present your information in a way that makes you sound like a pro...

Would you want in!?

You need a simple step-by-step process...

that takes care of ALLLLL your video-making overwhelm!

  • How to plan your videos with ease and with a strategy

    Take all of the guesswork out of making brand-building videos, and plan your videos in a way that is designed to attract your ideal customers!

  • All the tools and skills you need to shoot and edit quality video

    How to look and sound your best on-camera, and how to create beautiful and engaging videos designed to grow your business!

  • An easy repeatable solution that gets results

    A simple step-by-step framework for how to create video content that builds your brand, nurtures your community, and attracts your dream clients.

  • A proven roadmap to grow your biz with your videos

    And an efficient way to confidently produce quality and engaging engaging video content that helps you form real connections with people.

  • A clear way to market your business on social media

    Promote your business effectively with video on:
    ✔️ YouTube
    ✔️ IGTV
    ✔️ Stories
    ✔️ Instagram Reels
    ✔️ LIVE videos

I Invite You to Join me in The Entrepreneur's Guide to Video!

And learn the fastest way to make engaging and impactful videos for your business, without getting overwhelmed.

The Entrepreneur's Guide to Video

will help you get visible without paying thousands of dollars for someone to make videos for you...

You'll learn how to attract your ideal customers to you with your content, by formatting it to hit all the right boxes...

You'll learn how to make beautiful, engaging, professional quality videos - no matter what camera you're using! (even if it's your iPhone!)

You'll have the power to get VISIBLE.

Here's what you get!

And it's all buttoned up in nice little checklists!

  • A simple way for business owners to start making videos like a pro

  • A no-nonsense process that cuts all the fluff and extra time out of making videos

  • How to be camera ready from an on-camera expert’s perspective, PLUS, do’s and don’ts while filming & editing

  • Easy processes for making unique, engaging and professional-looking videos that are designed to build your community and reach the right people

It's time to break up with your bad video habits...

... and break through to the visibility you've been dreaming about.

With The Entrepreneur's Guide to Video, you'll get 5 action-packed digital products bundled into one:

... An easy, repeatable process for making YouTube videos and IGTV videos that attract your ideal customers! (#growthatbiz)

... A step-by-step checklist for going LIVE like a pro! (#confidentAF)

... How to make and post Instagram Reels to grow your account and attract your ideal customers! (ditch the dance and point!)

... 45 video prompts to help you start recording short videos and stories right away! (#consistency cha-ching!)

... A simple framework to find brand clarity and establish your video marketing strategy. (#claritymeanscash)

All of this plus ONE EXTRA invaluable resource...

... ME

The Entrepreneur's Guide to Video was created by a 10-year veteran video producer who understands how important it is for business owners to get visible and be seen as a source of authority in their industry.

Unlike other video producers who might leave you with with questions about how to make videos work for their business, I can provide my expertise, tips and experience. I've spent my entire career working inside the business world as a video producer to help brands get visible.

Using my Digital Course Means...

... you will ACTUALLY get:

✔️A REAL PERSON TO ACTUALLY ANSWER YOUR VIDEO QUESTIONS to help you learn to do it like a pro

✔️ PROFESSIONAL VIDEO SUPPORT and training from someone who has been there before you as both a content creator and business owner

✔️ 10 YEARS OF EXPERIENCE MAKING VIDEOS... distilled down to an easy step-by-step framework that gets results.

✔️ THE VISIBILITY YOU'VE ALWAYS DREAMED OF... with videos that show your expertise

✔️A COMMUNITY... to bounce ideas off of and get feedback from

✔️ BIG INVESTMENT $$$ SAVINGS ... because you no longer have to hire on a video producer to make you look good

PART 1:
The Visual Storytelling Method Framework

The fastest way to plan, shoot and edit a long-form videos (for YouTube + IGTV)
Value: $2750

  • The Entrepreneur’s Foundation for Making Videos + The Elements of an Effective Video
    🎬 Understand the entire video creation process
    🎬 Video basics and foundations
    🎬 VSM Framework for creating an effective video that gets you the results you’re looking for.

  • The Entrepreneur’s Pre-Production Process
    🎬 The VSM Pre-Production Plan
    🎬 How to eliminate overwhelm from your video making process!
    🎬 How to plan your videos to check all the right boxes for your audience.
    🎬 How to plan your videos in a way that is efficient, strategic, and will help you to grow your business.
    🎬 The key to creating content specifically for your target audience.

  • Impactful Scripts + Engaging Shot Lists
    🎬 My signature scripting method
    🎬 Your key to creating authority-building pieces of content
    🎬 Gain the confidence you need that you are showing up in the best possible way for your audience
    🎬 How to create impactful and engaging content so you reach the right people
    🎬 Establish yourself as a credible source of authority.
    🎬 The most effective script template for creating educational content for your YouTube or IGTV audience.

  • Master Your Lighting
    🎬 Understand how to find your best light no matter where you’re shooting.
    🎬 How to set up a few basic lighting setups if you’re investing in professional lights.
    🎬 Understand how different lighting setups affect different skin tones.

  • Brand-Building Direct-To-Camera Videos
    🎬 Learn how to set up the perfect shot
    🎬 How to get the right angles
    🎬 How to make your talking head videos most impactful
    🎬 Tips to achieve footage that looks amazing

  • Shooting Boss B-Roll
    🎬 Understand how to make your videos more engaging with B-roll!
    🎬 Learn how to shoot several types of b-roll to tell stories
    🎬 Actionable tips for adding flavor shots to your videos

  • Master Your Audio
    🎬 Learn how to get the best audio in your videos
    🎬 Why you should never just rely on the in-camera audio
    🎬 Why bad audio will make people stop watching your videos

  • The Entrepreneur’s Video Editing Process
    🎬 How to edit videos efficiently and quickly, no matter what software you're using.
    🎬 Understand an efficient editing process created through trial and error over 10 years of editing
    🎬 Simplified step-by-step process that is intuitive and easy to understand.

  • The Sendoff
    🎬 How to avoid being overwhelmed by video
    🎬 Using the VSM Checklist to make sure you don’t get stuck in PLANNING PARALYSIS

PART 2:
From Zero to LIVE!

A proven roadmap to get you confident to start going LIVE like the BOSS you are.
(Pre-recorded Masterclass)
Value: $876

  • Learn how to make a big impact with your LIVE video, even with a small following.
    ▶️ How to grow your visibility and your brand with your LIVES
    ▶️ How to use LIVE video to create a thriving community that can't wait to buy from you

  • How to become a LIVE video pro!
    ▶️ Get confident on-camera
    ▶️ Go from zero LIVE viewers to MANY... and get 10X that on the replay!
    ▶️ Make content your audience loves (and that provides real value)
    ▶️ How to get your audience to engage with your LIVES

  • An easy, applicable system for going LIVE
    ▶️ Build your audience full of viewers who actually engage (#goodbyecrickets)
    ▶️ Have a clear message and structure that keeps your audience coming back for more. (#bingeworthy)
    ▶️ Stop worrying about no one showing up (#liveviewersgalore)
    ▶️ Not be afraid you'll say something stupid or get criticized (#confidentAF)​

  • The Confident Method
    ▶️ My signature 3-part approach to getting confident on-camera.
    ▶️ Build up your confidence in layers, so that it’s harder to strip it away in the moment when you’re doing your LIVES.

  • The PLAN Checklist
    ▶️ Eliminates the overwhelm of going LIVE
    ▶️ Takes the pressure off of you in the moment
    ▶️ How to create a clear message and confident structure
    ▶️ Know exactly what to say when the camera is rolling
    ▶️ How to get more people to show to your LIVES

  • The EXECUTE Checklist
    ▶️ A checklist to help you go LIVE like a pro
    ▶️ Make LIVES feel easy and look like you've been doing it for years
    ▶️ look more natural on video and you won't be afraid you're boring.
    ▶️ Look more natural on video and you won't be afraid you're boring.
    ▶️ Understand how to go LIVE in both Facebook & Instagram.
    ▶️ How to follow a script without looking scripted

  • The PROMOTE Checklist
    ▶️ A Checklist to Grow with your LIVES & get more viewers
    ▶️ The key to getting more eyeballs onto your content
    ▶️ Create momentum and start growing your influence with your LIVE videos

  • Specialty LIVE Tips & Tricks
    ▶️ The Growth Formula (How to use your LIVES to build your email list)
    ▶️ The Click Factor (How to come up with video topics that people will be dying to watch)
    ▶️ How to recover when you fumble
    ▶️ What to do if someone asks a question you can't answer
    ▶️ How to get your audience to start engaging
    ▶️ How to use your LIVES to sell
    ▶️ How to show slides or share your screen while speaking (on both Instagram and Facebook!)
    ▶️ My #1 foolproof trick to make sure your LIVE videos go smoothly

Part 3: Getting Started with Instagram Stories

The easiest way to start recording short videos for your business.
Value: $905

  • 45 reusable done-for-you video script templates
    📱 Brand-building video ideas that connect with your ICA
    📱 Customizable to every industry
    📱 Start posting engaging and valuable videos right away (like today!)
    📱 Say goodbye to camera awkwardness, and start recording videos quickly and easily

  • 45 sample scripts
    📱 One for each video script template

  • Best practices + strategies for IG Stories
    📱 Instructions on how / when to use each script
    📱 Hacks to get more engagement

Part 4: Reels Roadmap

The most effective way for business owners to make Reels that explode their reach on Instagram.
Value: $1257

  • Developing an Effective Instagram Reels Strategy
    🎞 How to create a Reels strategy
    🎞 How to make every single Reel connect with and attract your ideal customer

  • How to plan your Reels
    🎞 Learn how to plan the 4 types of Reels you need to be making
    🎞 How to plan Reels to maximize your reach

  • How to shoot your Reels
    🎞 Shooting strategies that keep your audience from swiping
    🎞 Best shooting practices for optimal results

  • How to edit your Reels
    🎞 Full tutorial on how to edit your Reels inside Adobe Rush or inside Instagram

Part 5: Video Strategy Bootcamp

A simple framework to find brand clarity and establish your video marketing strategy. ​
Value: $997

  • Find brand clarity
    🎥 Dive deep into the essence of your brand with an in-depth brand questionnaire
    🎥 I'll walk you through how to use this information to create your personalized video marketing strategy

  • Create Your Personal Video Content Pillars
    🎥 Make interesting, engaging videos with a wide range of topics - that ALL point back to your business
    🎥 Ensure that every single video connects with and attracts your ideal customer by pointing back to your business

  • How to choose video topics that build your brand
    🎥 How to make an E-List
    🎥 Never run out of video ideas again
    🎥 Come up with topics that are click-worthy and your audience is dying to watch

  • Build your profitability plan
    🎥 We'll outline exactly how your videos are going to make you money
    🎥 You'll make an accountability plan to implement within the next two months

In The Entrepreneur's Guide to Video, you get alllll the Shana Yurko video goodies...

Plus all these juicy bonuses!

  • ELITE VIP MEMBERS-ONLY COMMUNITY

    Value: PRICELESS

    Access to ALL future masterclasses added to the group!

    Community to bounce ideas off of and get feedback

    Built-in audience for your videos!

    A central hub for you to dive deep and become the video boss you were destined to become!

  • 4 BONUS MASTERCLASSES

    Value: $518

    Tools to help you level up your videos and strategies

    1. The Rules of Composition in Video (Value $197)

    2. Start-to-Finish Editing Tutorial (Premiere Pro) (Value $97)

    3. Mastering Keywords, Uploading for Success, Keys to Cross-Promotion & Adding Hooks to Your Videos (Value $97)

    4. On-Camera Presence, Creating Thumbnails, Making Graphics + How to Grow Your Email List with your Videos (Value $127)

  • PDF DOWNLOADABLE RESOURCES

    Value: $197

    Bonus Video Formulas and Where to Use them

    The Ultimate Guide to Equipment Recommendations

    The Creator's Blueprint Scripting System

This course is for you if...

... you are a business owner or you have a brand and you want to take it to the next level

You're ready to invest in your business with the fastest growing marketing tool on the planet - VIDEO.

You're passionate about your products and services and want to get the visibility you deserve!

You're sick of the hassle of making videos inefficiently and ineffectively.

You're ready to show up as the game-changing entrepreneur you were destined to become, and make videos that elevate your brand above the rest!

This course is NOT for you if...

... deep down you don't want to put in the work to make videos that get you visible

You're skeptical about a repeatable method for making videos that's EASY.

You would prefer to just spend an arm and a leg on production costs...

... and if that's the case you could always hire me for $2500 + to make you one video!

FAQ

The Entrepreneur's Guide to Video Course

  • Why do I need to make videos for my business? I'd rather just post photos and blogs.

    There has never been a more important to get on camera for your business than right now! People are spending more time online now than ever before - and they could be watching your content. Plus, EVERY SINGLE algorithm out there (Facebook! Instagram! GOOGLE!) favors VIDEO above any other type of content. So if you're not taking advantage of video, you're leaving money on the table. 🤷🏻‍♀️

  • Why do I need professional looking videos for them to work for my business?

    You don't NEED professional-looking videos for them to work for your business! TRULY - the most important aspect of your videos is what you’re saying - BUT! If you can make it LOOK professional - or at least visually interesting - then your videos become more engaging, and people are more likely to be drawn to your content and watch all the way through. And this course outlines exactly how to achieve both of these things for each type of video (YouTube, IGTV, Stories, LIVES, & Reels).

  • Hang on... you're teaching me how to make 4 kinds of videos?

    Heck yes! It's important for you to be showing up in these different forms of video, because each piece of the video marketing puzzle has a different purpose. You'll learn how to make a pre-recorded video (that can be posted to YouTube or IGTV or even your Facebook Feed), you'll learn how to make Instagram Reels, go LIVE, and record stories like a pro! And all of your videos will look like you had a pro do them for you. ;)

  • What if I’m just starting a YouTube channel and don’t have a business. Is this course for me?

    YES! If you’re starting a YouTube Channel - you are building a brand. And using the 4 kinds of video that I teach you how to make is the fastest way to build your brand with video - and will help you grow grow your YouTube channel. You'll make more professional videos in a format that is proven for retaining an audience’s attention. This is a great course for you!

  • What's the deal with the Reels Roadmap and Video Strategy Bootcamp? When will I get that content?

    So glad you asked! Reels Roadmap will be a LIVE Masterclass training taking place on March 23rd. You'll have the opportunity to be LIVE with me while I teach you how to create your strategy, and how to plan, shoot and edit your Reels.
    Video Strategy Bootcamp will take place on March 16th in a LIVE masterclass, where you'll create your custom personalized video strategy with me as your guide.
    You'll have lifetime access to both replays.

  • Does this course offer a full-scale editing tutorial?

    There IS a full-scale editing tutorial in one of the bonus masterclasses! Plus, in the course, you’ll learn my exact process that can be replicated in WHATEVER software you’re using to edit your videos! I’ll teach you how to be most efficient and not get stuck for hours in editing land. There are a few examples I show in Adobe Premiere and iMovie, but otherwise the editing module is process-driven, not specific to any platform.

  • If I don’t understand something in the course, will you answer my questions?

    Yep! All ya gotta do is send me an email personally, or tag me in the VIP Facebook Group. All customer service emails are answered Monday-Friday within 48 hours.

  • What's the Value?

    This program is worth a whopping $6785!

    ... VSM Video Framework: $2750
    ... From Zero to LIVE: $876
    ... Getting Started with Instagram Stories: $905
    ... Video Strategy Bootcamp: $997
    ... Reels Roadmap: $1257

    ... and it can be yours for just $397.

  • Do you have a money-back guarantee?

    Abso-freaking-lutely. The Entrepreneur's Guide to Video comes with a 100% satisfaction guarantee, but we're not stopping there. We promise that you will see making videos with all kinds of clarity, and video marketing in ways you never did before! All of your business besties will envy the video-savvy CEO you’ve become.

    If you aren’t satisfied, we simply wouldn’t feel right keeping your money. Contact us within 7 days of purchase for a full refund. No strings attached, no forms to fill out – just holler at me, no questions asked. We won’t even ask for all of your newly gained video and marketing insight and strategy back. ;)

Real Quick... What's in the Course Again?!

You'll learn how to make videos easily and efficiently - how to plan, shoot and edit your videos like a pro, so you can quit playing guessing games with what kinds of videos will grow your biz!

  • How to make videos that look beautiful - find your best light no matter where you're shooting, and no matter what camera you're using (even your iphone!)

  • Learn what exactly makes videos stand out from the crowd and how to make YOURS engaging and impactful with your content!

  • 50+ script templates that teach you EXACTLY how to write scripts for your videos for maximum impact and teachability!

  • How to set up professional-looking shots (no matter your camera choice!) and what to avoid if you don't wanna look like an amateur!

  • The most efficient and professional editing process so your videos look AMAZING AF.

  • Plus don't forget the CRAZY AWESOME bonuses!
    ... The VIP members-only FB group
    ... Video Strategy Bootcamp
    ... 5 business-transforming Masterclasses
    ... and some awesome downloadable PDF resources!

Watch Intro Video

Video

So... what's the value?

With my students, I believe in over-delivering. This program is worth a whopping $7500.

That's $6750 for the core curriculum...

... VSM Video Framework: $2750
... From Zero to LIVE: $876
... Getting Started with Instagram Stories: $905
... Video Strategy Bootcamp: $997
... Reels Roadmap: $1257

Plus $715 worth of bonuses...

... and it can be yours for just $397.

This course was born from my own struggle and experience with content creation.

As small business owners, side hustlers and entrepreneurs, we don't have to spend millions of hours making videos that are ineffective or boring.

Creating a repeatable system for your video content creation will not only help you scale to the next level, but it will give you back hours (or days!) or your time that making videos stole from you before.

Plus, you'll have the peace of mind that you're making content with a strategy that will filter your ideal customers TO YOU.

I'll see you inside the Course, and cannot wait to get to know you more inside the VIP EGV Facebook Group!

Happy brand-building my friend,
- Shana

What people are saying...

... results from The Entrepreneur's Guide to Video students.

My self confidence has grown with this course! My following on social media has increased and I get a lot more interaction there now!

by Erika Landin

I really loved this opportunity and how you made it. It came in to my life at the exact right moment. I got a gazillion new ideas and hopes for my company and much more confidence to do it all. Not just the videos, my self confidence has grown with this course!

[My ability to make videos after the course is] so much better than before, the videos are not perfect - but at least I publish them with a smile on my lips! And I’m not afraid of doing them anymore.

[The one-on-one session and action plan was] AMAZING! this was the best part! To be able to ask those specific business questions and dig deeper into them together. And with all of your experience was easy to think outside the box and get some some amazing tips and ideas!

My following on social media has increased and I get a lot more interaction there now! My feed looks and feels way more professional and approachable than before, so yes this course has helped my business move foreword and helped me be more in control of what I post and why!

I really liked and appreciated the course!

I have saved so much time with your video process!

by Kathleen Ferrufino

I just wanted to thank you for this. I am finishing up my first video after taking your class. I have saved so much time with your video process! I can’t wait to get more efficient in the upcoming weeks.

I have just loved your course and all the bonuses. It has really taken my videos to the next level. I can not wait for the last bonus on how to go live. Thank you for all your help with learning all this content in an easy and fun way. The one-on-one was so much fun and I learned a lot.

I just love The Entrepreneur's Guide to Video Course! It was so easy to watch and I learned so much informatio in such a short time. After completi g the course for the first time I was able to make a youTube video. My videos were longer and I was able to follow her script to make my videos flow in an easy to follow way. Thank you for helping grow my business and make creating videos easier. This has saved me so much time and I am able to create more videos.

Shana did all the heavy lifting for you with 45 Script Templates! She has a system and scripts that make going live easy! She helps you get prepared and know what to say before you go live, which makes it much easier to go live and the tips to help calm my nerves. Thank you, Shana for these script templates! I will be using them for years to come to grow my business!

It helped me connect with my audience and bring me 500 new followers.

by Zerina Islamovic

The EGV course and all the info you presented made me super comfortable when I wanted to make a video (I have everything written down and I don't need to think about forgetting something).

My ability changed from "not being able" to "I was born in front of a camera". LOL but that's true. Made me way more confident personally and in front of the camera.

All of your little tips like "show up as a best version of yourself" , smile and be positive, made me way more open to people and communication and I've gained 500 followers since then.

It helped me connect with my audience and bring me new followers. I even tried doing just audio because people were commenting how nice my voice was is (in the past I WOULD NEVER EVER DO THAT!).

No more overwhelm!

by Jessica Hanlon

Hi Shana, I really loved the course, you make video fun and easy to understand. While I am still not a pro, I have a better foundation for creating videos for my online course.

The EGV course helped me to plan and execute my online course without the overwhelm. Shanas course makes creating videos so easy to understand, because she gives you a step by step guide on how to create videos. I went from feeling overwhelmed with no structure in my videos to actually knowing what I wanted to say and create because I had a plan.

Having the scripts to help guide me also took away the overwhelm of what to say. I always felt like I was tripping over my words and feeling frustrated that I wasn’t able to communicate what I wanted. But having the live script method workbook helped me to stay on track with what I wanted my audience to do. I can highly recommend taking this course if you’re someone who has to be on video for their business.

The templates were soo helpful. Altogether... it was full of so much value!

by Leonie Kaiser

I love the way you present the content, your enthusiasm is obvious and you make it seem fun. The templates were soo helpful, with a clear structure and examples what to write. It was quite easy to come up with my own text!

Also, it was soo helpful that you tackled the mindset stuff and objections!! Thank you for the great [one-on-one] session, I got a lot of value and clarity out of it! :) Now, I will finalize my video marketing strategy and content plan with the content pillars. Altogether... it was full of so much value!

I was blown up literally by some ideas.

by Marijana Matic

Dear Shana, Just wanting to say a HUGE thank you for your energy, effort, professionalism and a good heart to share all those insights of your 7-year-long career with us. I was blown up literally by some ideas. For others your guidance to what I have already been doing is essential. Thank you once again.

Thank you so much for everything, Shana! ❤️❤️

by Marie Blom

I really enjoyed our session and you gave me some great ideas and insights that I'll bring with me into this new launch I'm planning! ❤️

Looking forward to putting everything I've learned through your course into practice and to start my youtube channel.

You're a star! ✨

I recommended you to all my biz friends because I think everyone can benefit from working with you!

by Ivana Stankova

Working with you was a pleasure and I'm not exaggerating :). I recommended you to all my biz friends because I think everyone can benefit from working with you!

I loved these [script templates]! I know all the theory of how to be focused on the client, talking about them and not me, talking about the benefits they will get.... But this can be done so wrong when you're not a master of words. With your templates, I made sure I follow the structure and ensured I keep it non-salesy while CTA. It helped me the most!

[About the challenge] This was such a great butt-kicker. It's easy to listen to the theory and then not do the work. This way I was pushed to do my homework! Also, I could track the progress I made in just a couple of days implementing what you taught me.

You have an incredible way of encouraging people like me to just be myself on camera, to take the dive and start where I'm at.

by Rachel Dyachenko

I have benefited so much from the Entrepreneur's Guide to Video. I literally just finished watching the sessions yesterday, and have been putting what I learned to practice. I have also appreciated the extra sessions in the VIP Facebook group.

You have an incredible way of encouraging people like me to just be myself on camera, to take the dive and start where I'm at. You also balance professionalism with fun in an incredibly engaging way.

I feel I can almost move mountains now.

by Toubie Jack

WOW!! This is outstanding. I feel I can almost move mountains now. There is so much content here, that I actually can't wait to start implementing all the training and strategies. Thank-you so much for your help.